September 2014 was the first time that RE/MAX of Southern Africa achieved a new sales record of R2 billion in home sales in one month. However, this year, not only did they hit the R2 billion mark in September but have hit it again in October, making it two consecutive months that they have reached this remarkable result.
Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, says even during what was considered the boom years, the brand did not achieve sells in excess of R2 billion, where now it is happening in two consecutive months. “We firmly believe that these kinds of sales results are only possible due to the various tools and services that we provide our estate agents that equip them to thrive and succeed in their business,” says Goslett.
RE/MAX franchisees and real estate professionals have access to extensive local and international training from RE/MAX Global Learning Centre, as well as many other technological tools and resources, such as the Referral Maker CRM programme and the online customisable marketing toolkit, Design Centre. “It is benefits such as these that have enabled our passionate and professional network of real estate professionals to perform well above industry norms, despite the continued challenging economic climate.”
RE/MAX of Southern Africa currently boasts over 2500 agents within the fold across 164 offices, which gives it the widest real estate footprint across the country. RE/MAX of Southern Africa has around 18% market share locally, which Goslett says replicates the US numbers. “In the United States, RE/MAX has just 5% of the agent population working under the brand but has around 17% market share. This means that RE/MAX agents average twice the amount of home sales as their closest competitors in the States. The same trend can be seen in the South African market, and our sales results prove it. I believe we are now the number one real estate group in Southern Africa in agent numbers and sales figures.”
During the last months of this year, Goslett expects the brand’s sales results to continue on their current path as the team of dedicated, professional and passionate agents - who have an average of 13 years of real estate experience - continue to provide home buyers and sellers in the Southern Africa region with phenomenal service. “We have the strength and support of a successful international brand driving our success and providing access to excellent training material and other support services. It is the high level of training that enables our agents to maintain such high levels of customer service,” Goslett concludes.